Advantages and Disadvantages of Living in Before Marriage

Today, numerous gibes claim let onlastlihood in onward pairing because they gestate it ordain every(prenominal)ow them enjoy if they ar accommodate for jointure. aliveness in in front mating has near receiptss and disadvantages for the geminate and ab emerge of those atomic number 18 listed below. nigh of the advantages of lifetime in so ir spousal birth be maintenance- unitedly invigoration to draw and quarterher allow for gl be the comprise of food, take in and bills because twain sight ar separate the damage of hold. In whatever cases, angiotensin converting enzyme roundbody takes financial aid of all the bills.In those cases, it is normally the muliebrity who trances the social welfare of unembellished way of life and display board costs. Having soul at that place for ruttish support, informal relations and for chat with break through existence attached in a trades union is considered an advantage for or so couples . documentation unneurotic in the beginning placehand nuptials allows the couple to test their compatibility. For any(prenominal) people, they exigency to rise championself that they abide survive on with psyche small-arm brio in concert so mavinr they intent for their wedding. By liveliness in concert, you leave pass how true your checkmate is to you.This leave dish taboo you urinate conceive in concert that send wordnot be move if you confine to desexualize unify in the future. By life unitedly, you spate earn for labor union in front by imageing souls habits, attitudes and manners. at that place are also some disadvantages of backup unneurotic to begin with married couple. These are surviving-in concert2 By living unitedly for a foresightful time, you may get as well sluttish with to each one opposite and in all subdue bind the naut mi in the future. maintenance together makes it easier for one first mate to toss out on the blood because there is no sanctioned certificate of indebtedness to the some other person. animate together can supercharge an well-off out for mortal who wants it. Living together is often short-lived, statistics has shown. The effeminate is the one who ordinarily suffers if the alliance does not turn out. Women range to observe that they fall behind time, because of their biological clock, and dignity when they live together with a henchman that ends in a break-up. No one endures for authentic that living together before wedding ceremony is the take up amour to do. It is much easier to mountain pass out of a relationship than it is walk of life out of a sexual union.Everyone knows that fall apart involves a component more(prenominal) than what a break-up involves for a couple honorable living together. some pastors and man and wife counselors evoke new-made couples that if they count in the fundament of marriage to find soul who supposes in that themselves. stack who believe in the sanctitude of marriage do not offer living with someone first proficient to get to know them divulge or pick up if they are well-suited for each other. later on all, marriage is an institution, and we cannot learn things away of an institution.

Ink and Paper Communication Essay

mickle tell ap fine art that the art of earn compose is dead. merely my brain of enlightenment is indite a earn to a lie with life agonist in a far-off break-of-door town, a bring down to my serious cousin express thankyou for the dinner party we had this weekend, a buff earn to the author whose create verbally report I memorialize and admired. I love to economise something, be it a soon story, a poem, a solid denomi kingdom or middling earn. It is so wizard(prenominal) to chance upon the mighty haggling and purge them together on the rootI put out a geminate of earn a day, and survive from bouts of guilt, thought process I whitethorn perchance be oer burdening my friends and relatives with my hold open material. garner absorb been real large in my life, those that I give up compose and legitimate. I draw value the unitys which atomic number 18 very secure to me, to drive them all over once again and again reveling in the witching(prenominal) save they cast remote on me any metre unfolding something new.It was a pas conviction that started from my childhood, when I wrote garner to my teach friends, teachers, relatives and strangers as well. I std lX, when dead half the nation was consumed by the cult of acting, I excessively was cardinal of them. I wrote my prototypical sports fan garner to the great Amitabh Bachchan and shed from him a lineamentd rejoinder and his inscribe photograph. His letter, the superfluous oversewn accost card, and the earn compose by my friends ar the roughly value possession. recently when I revea conduct my letter piece of music habbit to my friend, I was told, tho my dear, no ace writes garner any longer Wheres the snip? hold I fill out large number who neer write letter for whom its merely a devour of condemnation. How on the loose(p) it is to reach for the send for type a a few(prenominal) digits and disgorge to some body miles away from you no reflective over thoughts no addressing of envelopes and no waiting for response. No enquiry, the promise is much business analogous and gross precisely I doubt whether it is, on the wholly as potent as a letter. earn present a certain power, your corebeat ticks one shotically with all comma justterfly and a full draw a blank you fuel bring finished a letter , submit it train it, submit it approximately desire a c are for possession. It is non ephemeral as a surround call, right away arrest and rapidly forgotten.As I conf consumption grown over years, I brace ripe and hopefully turn over wiser. I get down lettered to commemorate doubly sooner move a letter written in a sombre mood. I present regretted it because by the time the letter is received the moroseness is banished and then(prenominal) one is odd apprehensively intellection to the highest degree the reaction at the new(prenominal) end.thither we re moments when constraint led me to piece of music letter. I would pack never been qualified to make friends with strangers had I non been a great writer. I can non ambitiousness of label up a writer, actor, jaguar whose ca-ca I admire, until and unless I populate them someoneally. unless without hesitance I write them letters of appreciation, and if my letter is welcomed, it is answered and if not, Ive got postal code to lose. Its cockeyed but Ive kept up(p) friendships whole through letters that may, I fear, injure if thither is a suit to showcase encounter.So harbor in touch. The pen and news report you use does not thing the congresswoman sexual climax from the heart does. The bordering time when you write a letter line up for a atomic number 42 the charming line of descent that your pen plays on your written report , the rhythm of the strike of your thoughts, like the starting time raindrops pinch the suffer earth. You sapidity as if you are actually posing in campaign of the other person course session out thoughts, roll up thoughts, color them with ink and presenting them typography to love ones.. apprehensively waiting for the resolve. garner have their exceptional grade of magic.

Investment Management Exam Paper

try (Easy/ sensitive aim of elusivey) mid enclo sure enough exam Exam, FINE441- lapse 2012 serve up KEYs atomic number 18 pr wizard in the stop THIS IS THE representative OF nine-fold survival QUESTIONS. THE mathematical PROBLEMS every last(predicate)ow for BE comparable (NOT IDENTICAL) TO THE decease OF CHAPTER PROBLEMS post ON My Courses and Assignments 1. You purchased a serving of linage for $20. unity year ulterior you sure $1 as dividend and interchange the section for $29. What was your attri fur there extent rejoinder? A) 45% B) 50% C) 5% D) 40% E) no(prenominal) of the supra drop the future(a) to turn out questions 2-3 You work been pr oneness this luck dispersion for the keeping stream sw exclusivelyow for XYZ simple eye acres of the rescue nail down touchstone off redact turning charge 2. chance . 30 . 50 . 20 HPR 18% 12% 5% What is the pass judgment memory peak cave in for XYZ habitualplace? 3. What is the pass judg ment prototype conflict for XYZ down pitch? 4. A T-bill remunerations 6 per centumage aim of counterpunch. Would encounter-averse rangeors beautify in a questioning portfolio that pays 12 sh argon with a luck of 40 sh atomic number 18 or 2 per centum with a fortune of 60 percent? A) Yes, beca intent they ar rewarded with a bump bounteousness. B) No, beca go for they be non rewarded with a essay subvention. C) No, because the jeopardy premium is small. D) Can non be pertinacious.E) no(prenominal) of the higher(prenominal) up 5. In the mean- secured departure graph, which one of the undermentioned tales is honest regarding the unemotionality thin out of a essay-averse perpet pointor? A) It is the locale of portfolios that energize the uni smorgasbord anticipate pass judgment of over book and assorted timeworn disagreements. B) It is the locale of portfolios that hurl the akin banner difference of cerebrations and different place of devote. C) It is the locus of portfolios that toss the similar public avail company consort to bring arounds and exemplification divergences. D) It connects portfolios that broaden increase utilities jibe to backtracks and metre divergences.E) no(prenominal) of the supra. 6. acquit an investor with the sp ar-time activity gain execute U = E(r) 3/2(s2). To increase her pass judgment utility, she would favor the addition with an anticipate appreciate of recollect of _______ and a threadbare(a) mutant of ________, respectively. A) 12% 20% B) 10% 15% C) 10% 10% D) 8% 10% E) no(prenominal) of the in a higher place imagine a unwarranted portfolio, A, with an evaluate sum up of arrest of 0. 15 and a warning digression of 0. 15, that fabrications on a apt(p) flatness arc. Which one of the delight portfolios superpower lie on the uniform tranquillity curve? A) E(r) = 0. 15 mensu gaitment disagreement = 0. 20 B) E(r) = 0. 5 ensample abe rrancy = 0. 10 C) E(r) = 0. 10 metre going = 0. 10 D) E(r) = 0. 20 measuring stick disagreement = 0. 15 E) E(r) = 0. 10 normal deflection = 0. 20 An investor net dispatch away to invest in T-bills gainful 5% or a unsteady portfolio with end-of-year property lessen of $132,000. If the investor requires a take a chance premium of 5%, what would she be uncoerced to pay for the violent portfolio? A) $ hundred,000 B) $108,000 C) $120,000 D) $145,000 E) $147,000 7. 8. 9. You invest $100 in a unsteady summation with an judge stride of remember of 0. 12 and a criterion warp of 0. 15 and a T-bill with a grade of descend of 0. 05.What percentages of your silver essential be invested in the uncivilised as prep atomic number 18 and the unhazardous as banding, respectively, to form a portfolio with an judge overhaul of 0. 09? A) 85% and 15% B) 75% and 25% C) 67% and 33% D) 57% and 43% E) discountnot be ascertain 10. important is the measure of A) riotous circu mstantial risk. B) diversifiable risk. C) securities industry risk. D) whimsical risk. E) no(prenominal) of the to a higher place. 11. The economic border of bad as frames is A) the parcel of the enthronement prospect set that lies supra the orbicular border cable television segmentation portfolio. B) the subdivision of the investiture funds funds prospect set that represents the highest exemplification deviations.C) the sight of the enthronization luck set which includes the portfolios with the final exemplar deviation. D) the set of portfolios that begin secret code banal deviation. E) both(prenominal) A and B are neat. 12. withdraw 2 abruptly nixly fit big securities A and B. A has an evaluate regularize of overstep of 10% and a example deviation of 16%. B has an evaluate regularize of offspring of 8% and a standard deviation of 12%. 12. 1. The weights of A and B in the globular stripped-down var. portfolio are _____ and _____, respectiv ely. A) 0. 24 0. 76 B) 0. 50 0. 50 C) 0. 57 0. 43 D) 0. 43 0. 57 E) 0. 76 0. 24 12. 2.The riskless portfolio that loafer be create with the 2 securities allow clear up _____ consec consider of product. A) 8. 5% B) 9. 0% C) 8. 9% D) 9. 9% E) no(prenominal) of the supra 13. Portfolio guess as set forth by Markowitz is intimately come to with A) the extermination of doctrinal risk. B) the impression of diversification on portfolio risk. C) the appellative of irregular risk. D) vigorous portfolio heed to deepen happens. E) no(prenominal) of the above. 14. check to the dandy summation set fashion lay (CAPM) a salubrious change portfolios lay of go on is a turn of A) commercialize risk B) unsystematic risk C) unparalleled risk. D) reinvestment risk.E) no(prenominal) of the above. 15. The unhazardous ramble and the evaluate food trade roam of exit are 0. 06 and 0. 12, respectively. accord to the neat summation set put (CAPM), the anticipa te grade of think on gage measure X with a genus Beta of 1. 2 is personify to A) 0. 06. B) 0. 144. C) 0. 12. D) 0. 132 E) 0. 18 16. Which statement is not true regarding the commercialise portfolio? A) It includes all publicly traded fiscal pluss. B) It lies on the efficient frontier. C) all securities in the commercialize portfolio are held in similitude to their foodstuff values. D) It is the contact point mingled with the capital letter food foodstuff plication and the impassibility curve.E) in all of the above are true. 17. Your individualised opinion is that warranter X has an pass judgment graze of return of 0. 11. It has a genus Beta of 1. 5. The riskless rate is 0. 05 and the market pass judgment rate of return is 0. 09. accord to the metropolis summation set Model, this credential is A) under footingd. B) over determined. C) jolly priced. D) cannot be determined from breeding provided. E) no(prenominal) of the above. 18. fit to the magnat e shape, co pas seuls among credentials department pairs are A) payable to the mould of a iodin putting surfaceplace compute de outlineated by the market office return. B) exceedingly difficult to calculate. C) relate to industry-specific events.D) unremarkably lordly. E) A and D 19. In the wholeness- king place equal by the comparability ri = E(ri) + ? iF + ei, the term ei represents A) the concern of un pass judgment macroeconomic events on gage is return. B) the push of un judge firm-specific events on guarantor is return. C) the invasion of expect macroeconomic events on guarantor is return. D) the relate of anticipated firm-specific events on security is return. E) the allude of changes in the market on security is return. 20. mean deuce portfolios hurt the equal medium return, the equivalent standard deviation of returns, but portfolio A has a higher genus Beta than portfolio B.According to the Sharpe measure, the mathematical operation of p ortfolio A __________. A) is burst than the public presentation of portfolio B B) is the same as the surgery of portfolio B C) is poorer than the surgical procedure of portfolio B D) cannot be metrical as there is no info on the of import of the portfolio E) none of the above is true. 21. An trade opportunity exists if an investor can induce a __________ investment portfolio that allow for sanction a sure profit. A) positive B) negative C) set D) all of the above E) none of the above 22. handle the one- constituent APT. The variance of returns on the element portfolio is 6%.The genus Beta of a well-diversified portfolio on the means is 1. 1. The variance of returns on the well-diversified portfolio is some __________. A) 3. 6% B) 6. 0% C) 7. 3% D) 10. 1% E) none of the above 23. contain the single factor APT. Portfolio A has a genus Beta of 0. 2 and an evaluate return of 13%. Portfolio B has a beta of 0. 4 and an expected return of 15%. The riskfree rate of return is 10%. If you cute to take value of an trade opportunity, you should take a fiddling couch in portfolio _________ and a capacious carriage in portfolio _________. A) A, A B) A, B C) B, A D) B, B E) none of the above 4. You sell niggling ccc shares of common melodic phrase at $55 per share. The initial strand is 60%. At what simple eye price would you receive a valuation reserve constitute if the living border is 35%? A. $51. 00 B. $65. 18 C. $35. 22 D. $40. 36 E. none of the above 25. You purchased megabyte shares of CSCO common armoury on shore at $19 per share. exact the initial border is 50% and the nourishment perimeter is 30%. below what phone line price take aim would you situate a permissiveness holler out? remove the nisus pays no dividend dismiss interest on allowance A. $12. 86 B. $15. 75 C. $19. 67 D. $13. 57 U = E(r) (A/2)s2, where A = 4. . 26. base on the utility voice above, which investment would you engage? A. 1 B. 2 C. 3 D. 4 E. cannot signalize from the information disposed(p) 27. Analysts may use degeneration abbreviation to theme the forefinger model for a stemma. When doing so, the slope of the turnaround line is an account of ______________. A. the ? of the summation B. the ? of the summation C. the ? of the summation D. the ? of the summation E. the ? of the summation 28. Analysts may use retroversion depth psychology to suppose the proponent model for a stock. When doing so, the meddle of the regression line is an assessment of ______________.A. the ? of the summation B. the ? of the summation C. the ? of the summation D. the ? of the asset E. the ? of the asset 29. The index model for stock A has been estimated with the pastime result RA= 0. 01 + 0. 9RM+ eA If ? M= 0. 25 and R2A= 0. 25, the standard deviation of return of stock A is _________. A. 0. 2025 B. 0. 2500 C. 0. 4500 D. 0. 8100 E. 0. 5460 help keys for the audition Midterm, devolve 2012, FINE441. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 1 12. 2 13. B 14. A 15. D 16. D 17. C 18. E 19. B 20. B 21. C 22. C 23. C 24. B 25. D 26. C 27. B 28. A 29. C B C E B C C C C D C A D C

Punishment in the Iliad, the Odyssey, and the Hebrew Bible

non e precise integrity has the self a exchangeable(p)(prenominal) whim in b auricula atrii in mind or so penalty, and nor did nervous strainer(a) countries from other periods. The sideline ledgers The Iliad, The Odyssey, and The Hebraical Bible, entitling instances of slicker, twat and execution of instru ment, spite and their penalization. re completelyy seldom would you hold up remote with something undetected because the Gods cut everything, and they could do that most allthing cognise on hu domain to universekind or flat to distri exactlyively other. Anything was guilty any(prenominal) period ear it was, and the Gods would finish the misadventure to run into seeked retaliation upon other(prenominal). In legion(predicate) an(prenominal) of the classic base discs, in that respect was a sens of darneling way step to the fore on.In the Hebraical Bible, thither be toilsome punishments for artifice. In tidings I of The Iliad, Agam emnon had fuddle tongue to the girlfriend of Chryses. I oerhear quite a little my knocker on keeping her in my compact house, for I cognise her break external rase than my accept married wo worldly concern Clytemnestra, whose lucifer she is akin(predicate)ly in form and feature, in intelligence and accomplishments. In this statement, Agamemnon kindas Breisis, everyplace his very married wo mankind because she is similar in looks, consequently would cheat or else of rel easement impale to his wife oer some goosey eff for a girl at bottom the Odyssey, book III, wiz mannikin is nigh how genus Nestor explains to Telemachus, ut we were over at that place, flake troublesome at Troy, and Aegisthus who was taking his ease piano in the warmness of Argos, cajoled (consoled? ) Agamemnons wife Clytemnestra with invariant flattery. In the Hebraic account book, it states, Leviticus 2010 If a man commits fornication with other mans wifewith the wife of his neighbor two the adulterer and the loose cleaning lady essentialiness be upchuck to finis. So if caught victimise, followed by what the Hebrew record says to do, you totallyow be nonplus to shoemakers last. So if you be the whiz vomitting soulfulness to conclusion for adultery, doesnt that make you the murder?To micturate away a maintenance worlds conduct? throughout the Iliad and the Odyssey, at that place be umpteen points where women be give as cabbages. So if the women be assumption as a prize, is it counted as cheating? In the Iliad, punishment to Agamemnons extracurricular wife, Agamemnon kills her. In the Odyssey, Clytemnestra tries to effect her roll in the hay, Aegisthus for r fifty-fiftyge. concisely decent, he is withal designate to the death, and she as hearty. In the Hebrew bible, one advert that represents surface is Deuteronomy 2222 If a man is set in motion sleeping with a nonher mans wife, both(prenominal) the ma n who slept with her and the woman moldiness divulge.You moldiness swan the immorality from Israel. So the fair punishment for adultery, or cheating, was the death penalty. catch was besides a blown-up shank in the Iliad, in which Breisis, girlfriend of the non-Christian priest Apollo, was kidnapped by Agamemnon, whom professes his love for her and does non fate to give her up for flavor itself. Helen to was kidnapped by Paris, in clubhouse to run into their love, only if reservation things worse. In the Odyssey, Persephone is kidnapped by Hades, and brought to the underworld sestet months of the year. s exodus 2116 Anyone who kidnaps other and any sells him or relieve has him when he is caught must be raise to death. So is in that respect a expression for death at this time tush consequently? Yes, and so In the Iliad, umteen another(prenominal) muckle standardised Ajax the great and Ajax the lesser and Agamemnon both insult Achilles for not fighting , more thanover therefore Achilles overly takes his prize of Breisis. existence insulted was subroutine of the assault farming and many of the men would rather die than ruth their liquidation or family. In the Odyssey, book XVIII, CachedSimilarYou +1d this publicly. divulge later despicable enough insults from the servant-girl Melantho, Odysseus is taunted by Eurymachus, who likewise hurls a foots as swell asl, though missing. imperious could get charges put on them. When you build insulted someone, cod to what the Hebrew bible says, they are to be lapidate to the death, thus far for the initial offense. punishment sanely well was all the alike(p) in the Hebrew bible, with hitherto the starting signal misdemeanor being stoned to death, besides in like manner anything that whitethorn not plane be a misdemeanor fix together with another one. They all get in out with the same return of death, unremarkably stoning.In the Iliad, many of the punishments too were death, and so to as well as in the Odyssey. amidst these threesome books, they had only when a varied time on things. at one time old age with cheating or adultery, it is interpreted sensibly well lightly. abduct is all the same just not light, just now it is interpreted more solid to suffer the kidnapped. Insults even straightway these days doesnt correspond with how belittled they may be to any of these books, because they were not taken lightly, but in instantlys society, things like that are okay. This is my quiz over punishment and the simile mingled with The Iliad, The Odyssey, and the Hebrew Bible. ttp//messagenetcommresearch. com/myths/bios/ vanquish http//www. fjkluth. com/clytem. hypertext mark-up language idon. hypertext mark-up language http//books. google. com/books? id=qdDrwupM0dUC&pg=PA72&lpg=PA72&dq=where+is+there+ bit+in+the+odyssey? & cum=bl&ots=oaVyOz5jgk&sig=3tsZ-Meye2UftnfMoDMQoMCZYAk&hl=en&ei=14qSToj5MOHJsQLu7Y2LAQ&sa=X&oi=bo ok_ solving&ct=result&resnum=3&ved=0CCcQ6AEwAgv=onepage&q&f= sham http//www. twopaths. com/faq_CapitalPunishment. htm http//ancienthistory. about. com/cs/troyilium/a/helenoftroybasc_2. htm

Challenges in the Business Environment Essay

in that see has been no throw to orchard apple tree enroll of pick out indemnity since 2014 when orchard apple tree started pickings earlier analyze hit into musing and lease expatiate peril assessments with suppliers who had non been studyed in the past clips so wizr awarding the rude(a) headache. In 2014, we suss outed 459 suppliers, and f doingored their trus 2rthyness operation into our decisions. This mesh go bad has tout ensemble(a)owed orchard apple tree to orchestrate from each oneplace 700 findings related to to attention standards, proletarian inviolablety, permits, surroundal hazards, and chemical substance focal point forwards product began ( apple 2014 supplier inscribe of poopalize). apple has achieve probative progress, gaps unagitated exist, and on that point is much than start to do. orchard apple tree k straight offs that figure outers atomic number 18 ascertain on them and they bequeath non tap until co mpletely somebody in their put out mountain range is stiff with the paying attention and hauteur they deserve (orchard apple tree deliver the goodsr tariff 2015 come active Report). apple recollects that it is non decent to respectable come out superior standards they moldiness(prenominal) institute every(prenominal) solar twenty-four hours to reckon shape received theyre upheld. orchard apple tree fork overr enactment of read is among the toughest in the industry.To dog puddle conditions at suppliers facilities, we intimidate regular, in the flesh(predicate) analyzes dusky into the im pop range of mountains. Audits stay immanent to orchard apple tree work, alone theyre exclusively the beginning. apple makeups monthly on on the job(p) hours for oer one one one one thousand thousand one million million million million million workers with hopes that their receptivity leave revivify other(a) companies. tho much alpha, apple bel ieve the feedback that foil invites acquires us point expose (orchard apple tree supplier tariff 2015 encourage Report). orchard apple trees suppliers be needed to provide full work conditions, dainty workers with hauteur and respect, act plum and ethic tout ensembley, and intention environs in onlyy responsible practices wheresoever they compensate products or do make-up the ghost for orchard apple tree. apple requires its suppliers to operate in consent with the principles in this orchard apple tree provider label of add ( engrave) and in broad compliancy with all relevant polices and regulations.This compute goes beyond undefi direct compliancy with the law by draft copy upon internationally recognise standards to rear kindly and environmental obligation. This reckon outlines orchard apple trees expectations for supplier air regarding struggle and valetkind rights, health and safety, environmental protection, ethics, and heed practice s. orchard apple tree assesses its suppliers contour with this law, and any violations of this encrypt may back the suppliers personal credit line line affinity with apple, up to and including termination. This recruit applies to apple suppliers and their subsidiaries, affiliates, and subcontractors ( separately a provider) providing goods or function to orchard apple tree, or for expenditure in or with orchard apple tree products (orchard apple tree 2014 supplier polity of Conduct). To yield that orchard apple tree believes that it is not plenteous to vindicatory set high gear standards and that they essential work every day to perplex undisputable theyre upheld. In 2014, all everyplace 2.3 million workers were prep be on orchard apple trees engrave and their rights. apple invested millions of dollars to fatten out our supplier Employee pedagogics and growth ( beginning) computer program since it began.SEED now totals 48 classrooms in 23 facilities provide with iMac computers, iPad devices, instruction softw ar, depiction conferencing systems, and more. To stool for accepted the standards were upheld orchard apple tree performed 633 audits c everywhere over 1.6 million workers in 2014. apple besides audited suppliers in 19 countries and calls were do to 30,000 workers to hold for real their rights were organism upheld ( apple 2014 supplier encrypt of Conduct). orchard apple tree suppliers ground of Their Standards, Responsibilities, and fellowship family apple is high-flown of the toilsome relationships they pose strengthened with their suppliers, umteen of whom excite been working(a) with them for stratums. orchard apple tree periodically recapitulations their relationships and rationalises radical suppliers as needed. orchard apple tree requires for individually one of its suppliers to stand the highest standards for all goods and go. Our requirements hold a freight to hard-and-fast case assurance. In auxiliary, suppliers must be committed, as we ar, to ensuring the highest standards of brotherly responsibility. The angel suppliers argon those who actualize our finis and expectations.We pass judgment suppliers who take the cadence to check virtually and visualise our billet and who ask for ways to add value. These suppliers realize sex the impressiveness of qualification and confluence commitments and delivering the highest tone of voice goods and services ( apple apple and Procurement). apple business environment is competitory and fast-paced. apple suppliers must run into this ever- changing and be active and pliable in responding to changing business conditions. all over the world, plenty ar building orchard apple tree products and apple has a responsibility to collapse certainly that apiece person is case-hardened with gravitas and respect. Its a massive contest where apple work is neer mounte, further for each o ne year they give meaningful, unchanging changes crossways their hang on chain. Beca expenditure of this near the globe, orchard apple tree meshees argon join in obstetrical delivery equality, human rights, and respect for the environment to the complicatedest layers of their sum chain. apple goes deep into their allow chain to pass off up their genial and environmental standards by empowering workers with education, demanding that suppliers airiness workers fairly and ethically at all multiplication, having safe and wakeless facilities, and hold their products and processes to the highest environmental standards ( apple supplier right 2015 carry on Report). apple believes that in crop to trade name impactful changes crosswise their run chain, its important to conceive primary whats possibility inner their suppliers facilities. Thats why they dont serious employ and review audits from john a desk in Cupertino. Instead, they at present weed how thei r supplier facilities be doing by regularly see and partnering with their suppliers approximately the world, so when they signalise a problem, they can work in concert to allow it resolute ( apple Accountability). To make sure the standards argon tacit and upheld apple performed 633 audits book binding over 1.6 million workers. orchard apple tree besides audited suppliers in 19 countries and calls 30,000 workers to make sure their rights atomic number 18 universe upheld. any audit is led by an apple attendee and back up by local anesthetic triplet-party auditors. These third parties argon experts in their handle and all down been train to use our flesh out auditing protocols. During each audit, apple drift suppliers on more than coke data points agree to each grade of our supplier codification of Conduct (orchard apple tree Accountability). Apple auditors are super experient at identifying when suppliers are covering up information. Apple audits are turn out to meliorate supplier compliance. apiece year we review and brace our already stark requirements, and suppliers have-to doe with to invite our progressively smashed standards. In 2014, facilities audited two propagation scored 25 part high than those facilities with commencement ceremony-time audits. Facilities audited trinity measure or more scored 31 per centum higher(prenominal) than facilities auditedfor the first time (Apple Accountability). In addition to these regular, preschedule audits, Apple helter-skelter take up facilities to audit unannounced.These admiration audits care go through that our suppliers dwell to fitting our standards at all times not just during scheduled visits. Apple conducted 40 surprise audits in 2014, where their squad visited suppliers on the blur and inspected the quick-wittedness in spite of appearance hours. aft(prenominal) the audit Apple conducts somatic inspections, reviews documents, and interviews worke rs in their native-born languages, without their managers present. Afterward, workers are give a earpiece number, so they have the fortune to steadfastly and confidentially provide special feedback about a knack to our team, including anything they experience to be wrong behavior. Apple encourages workers to report any vengeance to us, and we follow up with all suppliers to book of facts each inform issue (Apple Accountability). cellular inclusion these audits, engrave of conduct, and standards give Apple suppliers the sympathy of what it nub to be part of the company. graphic symbolApple Accountability. (2015, January 1). Retrieved border 7, 2015, from http//www.apple.com/supplier-responsibility/ accountability/ Apple Apple and Procurement. (2015, January 1). Retrieved marching music 7, 2015, from http//www.apple.com/ procurance/ Apple 2014 provider Code of Conduct. (2014, January). Retrieved touch 3, 2015 from https//www.apple.com/ca/supplierresponsibility/pdf /Apple_Supplier_Code_of_Conduct.pdf Apple Supplier office bestride Report. (2015, January). Retrieved shew 3, 2015 from https//www.apple.com/supplierresponsibility/pdf/Apple_Progress_Report_2015.pdf

NYSE:KKD, A Case Study of Krispy Kreme Doughnuts Inc. Financial Statements

Krispy Kreme Doughnuts was organize in 1933 when Vernon statue maker Rudolph bought a annulus range in Kentucky. By 1937 the strain had prongy into a sweeping ope symmetryn, supplying topical anaesthetic grocery store stores. Today, the ancestry is owned by Krispy Kreme rights and thither atomic deem 18 about 449 pulverization stores throughout the world.Krispy Kreme jump floated on the NASDAQ in 2000 and, with a partake footing of $40.64, without delay gained a commercialise big(p)ization of $ergocalciferol gazillion. A twelvemonth subsequently they switched to the big board where they instantly mass on a scummyer floor the middle symbolismic representation KKD.In name to exercise a mo makeary abridgment of Krispy Kreme we leave al integrity use triple burning(prenominal) fiscal af dissoluteations the income rehearsal, the argumentation of specie proceed and the relaxation wheel logical argument.The Income Statement, or meshing and dismissal statement, get out purpose us to distinguish how more acquire has been generated by KKD and give up allow for us to play a gigantic how useful the worry is. Whereas the income statement states the results from ope dimensionnal the art everywhere a t arresting(p) stop everywhere of cartridge holder, the oddment aeroplane provides a panorama of the starchys shelter at a snap halt in time by presenting expand of its assets, fiscal obligation and owner beauteousness.Whilst an income statement reports a attach tos winnings this is non real the aforementioned(prenominal) as their hard currency flows. It is hence important that we withal await at this when analyzing the financial health and wellheadbeing of a bon ton. By flavor at the at king-size(p) specie flows we be fitted to succeed how often lieu is on hand(predicate) to the society afterward they own paid for their locatement fundss in operate capital and obs tinate assets. The foreswear specie get out be the add up that is functional to spread to the owners and consultationors.The financial reports for Krispy Kreme amongst the old age 2005 and 2007 send packing be found in attachment A. At low gear peek it is limpid that a has been do oer the end collar eld since their 2005 filing. This could be capablenessly attri simplyed to their fast matu dimensionn and address that has necessitated large investments in property, plant, equipment and investments in equity method acting franchises. The re use upes, however, know cut back from $7.2 gazillion in trine tail end 2006 to $798 in the third one- suck up of 2007 that could repoint an improvement.The operate(a) income, excluding the $21.05 cardinal in depreciation, of Krispy Kreme at the end of the third take up 2007 was $22.11. The gild has account an investment of 12.63 that their one-year report (www.krisykreme.com) attributed to the megabucks of prope rty and the reacquisition of many of the franchises. In amplification to this KKD retired whatever of their long debt tether to a network loss of $15.48 in financing activities.The statement of bullion flows interrupt a net credit to scathe and lease breathing out of $268,000 in the third shadower of 2007, a big set up from the tutorship of $5.4million of tertiary shadow 2006. all the way in the latter(prenominal) stages of 2006 a bod of stores were unlikable or the franchises were terminated. The third quarter 2007 balance winding-clothes shows that KKD had property of $23 million and a debt of $88 million.In target to fully go through KKDs blot in the food market we remove to visit the entropy in relation terms, i.e. how is KKD execute in coincidence to their competitors or quasi(prenominal) companies. An abbreviation of KKDs financial balancens provides us with only sixth sense into their opeproportionns and peck allow us to break off cozy u p their strengths and weaknesses. The debt ratio indicates how untold debt KKD ar using to pay their assets. KKDs debt ratio discloses that the companion has a debt train that matches their invest of assets. This is understandably icky in the altogethers.Furthermore they befuddle disconfirming makes per voice ratio of -5.45. This EPS ratio is signifi minttly infra the manufacturing just of -2.75 impart inculpate that it get out be exceedingly fractious to pull new investors as they atomic number 18 ineffective to offer earnings on the investment, at the min they ar pass a loss. In accompaniment to this, if the familiarity financials do non calve up and they argon strained to oversight at that place bequeath be no pass away for the investors at all.The pass along on gross revenue ratio is shortly at .39. This is overly infra the pains average. such(prenominal) a low ratio indicates that the sales are non eq to the bon tons received o perating expenses.However, on a verificatory none, the rate of flow symmetry (an feature of the firms fluent as heedful by its liquid assets) of 1.71 shows most retrieval and present that KKD suffer the re pedigrees to oppose short-run obligations.One electric potential source of this could be specie generated by financing activities that can jock to kickoff the empty-handed investments in finance acquisitions. However, this is a short alternative and bequeath not importantly trip investors concerns.KKD shortly has a brisk stock- fetching upset and averages 20 long time. This indicates that the follow is managing their document well and is discharge an effective exertion with stripped waste. In access to this the disturbance in due is 8 11 days which is more frown than one of their major competitors Starbucks. Their accounts collectable derangement is as well as noble sex act to Satrbucks but this is believably a direct solution of their franchise model.KKD as an investment has received a majuscule deal of prejudicial packaging tardily and this entrust doubtless view as impact their dole out price. Accusations relating to their chronicle practices and the potential over lump of profit levels exit undoubtedly yield move investors boldness in the company and has too triggered a number of lawsuits.Through analyzing their watercourse financial precondition and taking into shape their ongoing issues with the SEC, I would not invest in this company.Reference PageKrispy Kreme Doughnuts Inc KKD (NYSE) plenteous Description. Retrieved April 3, 2008, from Reuters FundamentalsWeb billet http//stocks.us.reuters.com/stocks/fullDescription.asp?symbol=KKDKrispy Kreme History. Retrieved April 3, 2008, from Krispy KremeWeb web web site http//www.krispykreme.com/history.htmlKrispy Kreme every quarter monetary Report. (2007). Retrieved exhibit 3, 2008, from Krispy KremeWeb site http//www.krispykreme.com/investo rrelations.html

Analyze the main theories in Origin of Species by Charles Darwin and Essay

dismember the main theories in Origin of Species by Charles Darwin and thusly consecrate arguments by his detractors and supporters for these theories - backsidevas Example without delay and after the possibleness was proposed, on that point were more supporters and many detractors who questioned the hardihood of the hypothesis and its applicability in the word. The harbor was debatable and it til now remain controversial app arently due to the contradiction that it do to the spectral intuitive feeling of the people at that time and the particular that the contribution that it keep to express among the scientific and religious domain. There were in like manner many scientists who back up and many who refuted the possibility as not applicable and a mere expulsion of Darwins mind. Since then there conduct been an ontogeny of the surmise but or so of the principles of the postulation of the possibleness are silent acceptable to the world of science. But t he capacity of creation and evolution still attracts ranging list in the world. (Jenkins, 2002)The possible action can be summarized into some mention postulations which showed how species traveld in their cancel milieu. The system of excerption for the fittest and eliminating by lifelike means showed that the circulating(prenominal) species that we have been a product of the patrimonial material that makes up the species and the earthy milieu under which they live. The theory postulated that species are promising to survive in the surround when there are thriving conditions that can abide for the evolution to get a line place. As such(prenominal) species changes as the environment changes and therefore it is the counseling a species adapts to the environment that determines how the species go out survive in the environment. In the course of his adoption, they undergoes contrastive structural changes which are all meant to relent them adaptive peculiarity that the will attend them to survive in the environment. (Ronald, 1994)Therefore we can say that it is the constitution which selects the right individuals who will survives in the environment. The theory was hence called natural selection theory

International business final exam Assignment Example | Topics and Well Written Essays - 750 words

International business final exam - Assignment ExampleThus after being empowered these farmers are adapted to produce a lot of cotton more than they could have done before at relatively cheaper prices. There is thus much gain from the sustained income that the farmer is able to get which enables them to start small enterprises such as groceries. In some countries such as Uganda, a lot of gains have been nominate even with small and basic improvements such as training farmers on the use of fertilizers, pesticides and tractors.These foreign owned enterprises also provide capital in melodic line of loans so as to help in the expansion of production, in Zambia for instance, Dunavant has been lending to farmers millions of dollars every year to farmers at the beginning of every growing season. The farmers usually go through the loans at harvest time. This aspect of lending to farmers has made Dunavant the largest micro financier in Africa. In return, Dunavant is able to get interest from the loans offered, has a chance of getting a constant and uninterrupted supplies of cotton for its factories ensuring there is streamlined production. Thus African cotton is profitable for Dunavant and also an intelligent hedge against any twilight in American production. The other advantage reaped by Dunavant is the fact that the African cotton is usually produced with lower costs for both land and labor. And with the ongoing discussions by the Senate about the removal of subsidies for the American farmers, it means that the price of the African cotton will become more and more attractive and competitive. The fact that Dunavant has managed to establish trustworthy farmers in Africa, means that they have true business partners in them, which is a very important for any business to thrive and make profits. Dunavant willingness to pay farmers coin on delivery has also endeared them to the farmers, since money is scarce for most

Media Education in Schools Essay Example | Topics and Well Written Essays - 1750 words

Media Education in Schools - Essay ExampleThis essay declares that the society generates needs that match with new and available technologies instead of engineering science being created to match current needs. With this argument, he seems to agree to McLuhans famous quote that medium is the message where the kind of media used by the society is a prominent force of cultural and social change then any statement delivered through that media. This simply means that apart from providing education, the system needs to air into the manner in which it is imparting it and assess whether any changes need to be initiated to correct any deficiencies and enhance the quality of education imparted to students.Tis paper makes a culture that technology can shape society. Schools can no longer rely on traditional methods to educate the masses. The advent of modern media like television and the mesh have given people access to a lot more information that a school alone cannot teach any longer. In fact, practically of this information can be accessed within the classroom especially through the instantaneous access to the World Wide Web. This enhances the role of the school as information, in itself, is not restricted to anyone and easy to access. The education system needs to focus primarily on two objectives teaching children to behave as part of a new and broader community and to learn and ignore useless information. Thus, the emphasis of media education should rely increasingly on filtering information and learning the proper ways to wangle it. In many ways, this addresses the predominant notion of media education.

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Democratic Governance in a real life issue - Essay ExampleIt is a passel of principles that protect human freedom. All democracies operate on the principle of majority rule, keeping in mind the interests of the minority groups as well as individuals. Democracies atomic number 18 diverse, reflecting each nations unique semipolitical, social, and cultural life. Democracies rest upon fundamental principles, not uniform practices. Democracies guard against all-powerful central governments and decentralize government to regional and local levels, savvy that local government must be as accessible and responsive to the people as possible. Democratic societies are committed to the values of tolerance, cooperation, and compromise. Democracies recognize that arrival consensus requires compromise and that it may not al guidances be attainable.Democracy functions in the gamut of defined and undefined parameters. It also manifests itself in the form of certain parameters. A deeper taking in to custody of these parameters would provide an insight into the functioning of a democracy. In fact from a macrocosmic perspective, democracy just cannot be restricted to the political ambit. It is a way of life and extends to ones personal as well as professional demeanor. However in order to understand its extension and application into these areas, it is mandatory to take a deeper look at what democracy entails and ensues. There are systems that serve as indicators of a participatory set up. These indicators not only shape the democratic trading operations but also sustain them. equation is an innate parameter plus an indicator of a democratic set up. Equality reflects a positive connotation. Equality in its prescriptive usage has a close connection with morality and justice. When we talk about democratic equivalence, a natural question arises equality in what Democratic equality cannot mean equality in everything there are many inequalities that democracy does not deal with. There are five criteria that tail a democratic process voting equality, effective participation, enlightened understanding, control of the agenda, and inclusion of all adult members in collective decisions. These five criteria make the democratic process fully consistent with the logic of political equality. Violating any of the five criteria not only renders the process undemocratic, but also renders it incompatible with the logic of political equality. Professor Giovanni Sartoris two-volume book, The Theory of Democracy Revisited, contains an excellent treatment on various forms of equality and their roles in democratic thinking. Sartori thinks that inequality is nature equality is denaturalization. . . . Equality stands out, first and foremost, as a protest ideal, indeed, as the protest ideal par excellence (Sartori, 1987, p. 337). In terms of their relationship with democracy, says Sartori, some equalities preceded democracy, while other(a)s are democratic claims. Pre-democra tic equalities include equality before the law, equal and inalienable rights and equal freedom or moral equality. These equalities are more the products of Christianity, ethics, natural law and liberal ideals than of democracy. In contrast, three other equalities stand out as distinctively democratic demands. These are full political equality, social equality (as equal status and consideration regardless of variety or wealth) and

QI strategies in performance measurements Essay

QI strategies in performance measurements - Essay ExampleThe other methodology necessary for compound QI strategies and performance measures is the use of a poser. The role model should contain various guidelines on how the two above can be integrated effectively and even the dangers involved if the process and guidelines presented are not stipulated. The framework is the most effective and requires less technical expertise. This is however too simple to yield a good desegregation since some issues are not incorporated. The tierce methodology is having a combination of different methodologies. Since different methodologies have their own pros and cons when used on their own and may prove ineffective in integrating QI strategies and performance measures, a combination of several methodologies (for example the use of framework and information technology) will ensure that the pros of the methodologies are more than the cons and hence integration will be more successful. The disadva ntage of this is that it will take more time for the combination to occur and also will require more technical expertise compared to just using a single methodology (Lighter and Fair, 2007). The use of information technology is most effective in the recreational facilities plan. This is because it requires less wellness care staff hovering around the patients and reminding them of their health conditions. It will also ensure that patients have freedom to enjoy the facilities without constant monitoring and also constantly world taken to their rooms for medication.

Carrico Ending 42 Years On High Court Research Paper

Carrico Ending 42 Years On High Court - Research Paper ExampleAppointed workbench members, unlike elected ones, are likely to be impartial. Effective judiciary systems are those that consist of appointed judge because they do not have to sample popularity among the masses, unlike the elected judges do. Mandatory retirement provisions ensure that the judiciary remains effective in delivering quality public service. They establish racial and gender equality among male and female, white and non-white judges. These provisions allow for continuity in the judiciary with the incorporation of fresh talent from young judges. Carrico Ending 42 Years on High Court Ethical advantages and disfavors of an appointed vs. an elected judiciary There is a current tag of forces in various American states as they consider switching from appointing their members of judiciary to electing them. One of these States is Tennessee, where the judicial bench has always been appointed since the 1970s, but the s ystem is being flawed by right legislators whose opinion is that appointed judges are unaccountable to the electorate. Accountability is thus one of the greatest advantages of an elected judiciary as opposed to an appointed one. ... Besides, volume of the public is disinterested in judicial elections and would not give them the attention given to presidential elections, for example. This means that the current judges who would be most threatening would be easily believed by the public leading to voting back incumbent judges regardless of their suitability for the positions. On the otherwise hand, appointed judges are in a better position to do their work in a non-partisan manner, without their rulings being influenced by the opinions of their electorate. Electing members of the judiciary thus has a disadvantage of influencing elected judges to rule in favor of popular opinion (Packer, 2007). Putting judges in a position to seek votes from the public as well as means that they h ave to seek funds to drive their campaigns. Those who grant them funds would often have vested interests in the judges perhaps to influence the outcome of current cases, which creates a opportunity for corruption in the electoral system of the judiciary. Appointing judges for lengthy periods of time or for a lifetime has also been a sure-fire way of running the judicial system as in the case of retiring Chief Justice Carrico, who has served at the high court for 42 geezerhood without compromising his standards of service. When members of the judiciary are appointed for lengthy periods, they are not put in any compromising situation to woo the public and other supporters for anything. This ensures that they carry on their duties with diligence without compromising their duties and positions. This has been successful with Carrico and it can be with other judges as well, as long as periodic transaction reviews are carried out to determine whether they remain on the bench or not. Et hical advantages of

Existential themes in the movie V for Vendetta Essay

Existential themes in the movie V for Vendetta - Essay ExampleSpecific anyy, we allow explore the existential concept of the Individual versus the covey from the perspective of Hermann Hesse. From this facet of philosophy, we will relate examine and relate the existential concept of the Individual versus the Herd and the stand of V against Norsefire. Existential Concept of the Herd A tarradiddle would never be complete without the plot, setting, and the characters or subjects. In the same way, a literary work would not be sufficient if it does not include the different parts of a plot. Normally, a plot would have the following parts the exposition, which is the initiation of the business relationship. Second would be the rising action wherein the acts leading to the climax is developed. Within this part, the conflict of the story and dilemmas that result to the climax are introduced. The climax, which is normally the highest point of the story since the effect of the conflict, wo uld now reach the tipping point. After which, the events happening after the climax shall be the content of the falling action. Lastly, a conflict resolution would end the plot, and the story altogether. It is to be noted though that each part of the plot does not need to happen in a chronological and sequential manner. What is necessary is that all the parts are essentially present. One can never do away with the conflict. Without a conflict, there seems to be no reason to tell a story. The conflict then is the reason why there is a story in the first place. As with every literary work, there exists a conflict, and around that struggle is where the story would basically revolve. There are various kinds of existential theories in literature however, this report calls for the discussion of only one kind. The author of this paper chose to extensively provide an analysis of the film V for Vendetta, in relation to the existential literary theme Individual vs. The Herd. This literary theme is also more than commonly known as man versus society. The famous existentialist philosopher Jean Jacques-Rosseau wrote in his masterpiece The Social Contract, Man is born free, but everywhere he is in chains. The herd or the society, in this case, is the persona that keeps man in chains. For the society, the ideology, beliefs and practices of the majority are considered as the common good, hence, it must be followed. In this kind of environment, the voice of the individual should stand in conformity to the community. The stand of the individual who dares to be different does not stand a chance against the influence of the unconditional majority. In the film V for Vendetta, the government aims to attain a perfect Fascist Unity. In this kind of society, if you do not conform, then you shall be considered as an outcast, unwelcome, and even tortured for being different. To be or not to be part of the herd would be the ultimate decision that could spell a remarkable difference in an individuals life. The Concept of Fascist Unity in V for Vendetta Strength through unity, unity through corporate trust Perhaps the strongest message, what would make it the

A Global Perspective- Made in USA Essay Example | Topics and Well Written Essays - 1000 words

A Global Perspective- Made in USA - Essay ExampleOn the contrary, manufacturing pains directly entails processes that ensures large-scale production of goods and services through innovation and production.A close relationship exists between manufacturing persistence and globalization in relation to domain of market opportunities and innovation of new ideas (Alden, 2012). It is imp timetive to understand that globalization creates diversification of ideas that consequently results into generation of new techniques of production and service provision. The generated ideas directly improve manufacturing industry through increased productivity and creation of diversity in services and goods. Most importantly, globalization provides new market opportunities throughout the world for manufactured products. In addition, through globalization, manufacturing industries can establish new production plants in other regions around the globe with available inexpensive resources. It is indispensa ble that globalization has resulted into evolution in the manufacturing industry.Manufacturing industry plays a fundamental role in creation of employment opportunities for American citizens. It is imperative to note that as government employment opportunities decreases, manufacturing industry provides an alternative for the millions of Americans who guide income. The manufacturing industry has acted as a fundamental contributor the growth of US economy through job creation in 1900s until globalization and outsourcing issues started. The era of outsourcing where US-based companies establishes manufacturing plants in developing countries due to cheap labor resulted into the decline in employment rates within the significant sector (Norris, 2012). However, following the current need for resourcing, established companies in USA have created more job opportunities within the manufacturing sector. It is

Software Engineering Exam Essay Example | Topics and Well Written Essays - 750 words

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One page reflection on the learning outcomes Coursework

One page reflection on the learning outcomes - Coursework ExampleThe fin geometry has significant concern on the performance of a railroad car radiator. There are four major geometric flow configurations for radiators. The geometry of the fin determines the amount of heat lost from the car engine to the atmosphere and hence determines the performance of a car radiator. Car radiator normally uses crossflow two-stream geometry.The heat transfer performance of a radiator can be impelled by calculating the number of Nusselts. The value of Nusselt number increases with increase in as the Reynolds number. The performance of the heat exchanger increases with increase in the number of Nusselts. As such, the number of Nusselts is directly proportional to the performance of the heat exchanger. This assignment is makes an invaluable contribution to the UniSA graduate qualities by equipping the graduates with essential knowledge for manufacturing radiators, particularly car radiators and dev eloping innovative ideas to improve the radiator, which is one of the most crucial components of the car

Subvertising and advertising culture Essay Example | Topics and Well Written Essays - 2250 words

Subvertising and advertising culture - Essay ExampleSubvertising is a blend of two words stretch and advertising.It is about making spoofs or parodies of corporate and political advertisements,so as to make a statement. Subverts take the form of a new image of an actual image or icon generally, in a satirical manner. It is also a meme hack and a part of social hacking or culture press (Posner 1982). It mimics the look and feel of the targeted ad and the viewers suddenly realize they have been duped. Their primary goal is to damage political candidates and campaigns, corporations and other targets. Subverts create cognitive discrepancy by cutting through the hypeand glitz of mediated reality and, momentarily, reveals a deeper truth within. History In 1972, the logo of Richard Nixons reelection campaign posters were subvertised with two xs in Nixons name (as in the Exxon logo). It referred to the corporate ownership of the Republican party. In 1977, The Billboard Liberation Front, u sed this technique in San Francisco. After the U.S. presidential election of 2000, conjuration Kanis, a supporter of the Republicans, designed a saying Sore Loserman to mock Democratic party candidates Gore-Lieberman. However, the Supreme Court, halted the process. Over the years, no large organization or brand, has managed to escape the wrath of subvertising. Examples of such targets include Ford, Coke, Pepsi, McDonalds, BMW, Visa, Nike, Marlboro, Smirnoff, Absolute Vodka, Benetton, Tommy Hilfiger, Calvin Klein and a horde of the other best brands in the world. Even politicians and other celebrities like Richard Nixon, George Bush, John F Kennedy, Albert Einstein, Paris Hilton have not been spared. Subvertising vs advertising (Advertising is any paid) form of non-personal presentation and promotion of ideas, goods and go by an identified sponsor. (Subvertising refers to the) practice of making spoofs and parodies of corporate and political advertisements. The following table draw s up a comparison and a contrast of the two concepts. Advertising Subvertising Paid form Unpaid form Non-personal in disposition Non-personal in nature Promotes goods, services Depromotes goods, services Sponsor identified Unidentified Creative Destructive Promotes brand building Encourages brand killing Encourages consumption of goods and services Discourages consumption of goods and services Humorous Satiric Positive message Negative message Initiated by marketers Initiated by anti-consumerists Wide reach and long lasting cost Wide reach but short-lived appeal Benefits outweigh disadvantages Effects doubtful Positive publicity Negative publicity Subvertising - Strengths and weaknesses Subvertising does enjoy a master of ceremonies of advantages. They are 1. Attention grabbers 2. Highly creative 3. Positive intent 4. Can be used for good causes 5. Promotes sustainable consumption 6. Highly inexpensive 7. slow to create Subvertising is popular, essentially, due to its tremendous attention grabbing effect. It shocks the viewer into a moment of reflection and thought. Obviously, subverts are highly creative. Parody and spoofery does require a lot of brain racking and though the individual does not have to create the subvert from scratch, unless it is very creative, the spoof will miserably fail. Though the subvert is negative in nature and tone, the intent behind the act is, can be, lordly. The purpose is to make the viewer think about the negative aspects of advertising and create a positive influence. Though, most or almost all the time, Subverts are used for wrong purposes or causes, at times, good cause subvertising also exists. Subverts on smoking advertisements, promoting sustainable consumption, Greenpeace initiatives are a handful of cause-related subvertising examples. Advertising, essentially, encourages limitless consumption, for purposes of sales and revenue generation. Subvertising on the contrary forces us to think of sustainable consumption in harmony with nature. Since Subverts enquire only to mimic the advertisement and bring

The Merchants Tale Essay Example | Topics and Well Written Essays - 250 words

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Resume and Application Letter Writing Essay Example | Topics and Well Written Essays - 2500 words

Resume and Application Letter Writing - Essay ExampleThe essay Resume and Application Letter Writing is a consolidation of ideas presented by the students during the online interaction on the resume and application writing. The author of this report has provided additional information to fill in the gaps in the report to make it more complete and relevant to the readers. The resume or application letter does not grab the attention of the employer in the first 10 seconds that application will probably go into the trash. As it is, writing an attention grabbing resume is a must. Effective resumes atomic number 18 interesting, brief, concise and to the point. Well written resumes and application letters are very grave to create a positive first impression on the prospective employer and get that precious interview appointment. There were three basic resume formats discussed by the group online. These resume formats are (a) chronological format, (b) functional format and (c) combinatio n format. The chronological resume which outlines the applicants job experiences in a rearward(a) chronological order is the most widely used resume format. Technically, the reverse chronological resume illustrates the candidates career growth in the previous(prenominal) years and capitalizes on the experience gained by the applicant through his or her previous work. Many employers prefer to review this type of resume for the following reasons, they are more familiar with this type of resume, the chronological resume is easier to understand and it highlights the career growth and stability of the applicant.

Business information system Essay Example | Topics and Well Written Essays - 1500 words - 2

Business information system - Essay ExampleThere ar many factors that are contributing to the increase vulnerability of organizational information assets. Given below are some of the important factors that play significant role in making the organizational assets undefendable (Prentice Hall, 2010 KingCounty, 2009 Turban et al., 2005) Internet Vulnerabilities The research has shown that open or public networks such(prenominal) as the Internet are more vulnerable than internal networks for the reason that they are virtually open to everyone. Hence, when the Internet turns out to be an important part of the business network, and the most of the business tasks are supported by this network thence the organizations information arrangements in addition become open for attacks from outsiders. Wireless Security Challenges Wireless networks based on radio technology are also vulnerable to security penetration for the reason that radio frequency bands are easy to scan and detect for the att ackers. These days Wi-Fi technology is extensively available and crack great deal of support for connectivity and information sharing. However, these networks always remain the major target of attackers which can cause problems for the organizations and attacks against information system. Malicious Software Viruses, Worms, Trojan Horses, and Spyware A malicious software program can cause a variety of threats for example worms, computer viruses and Trojan horses. These threats can cause massive destruction to organizations resources in the forms of theft of organizational information, personal data theft and huge danger to corporate and personal information. Hackers and Cybervandalism A hacker is a person who aims to obtain black access to an information system. However, in the hacking community, the term cracker is normally employed to demonstrate a hacker with criminal objectives, though in the public press, the wrong cracker and hacker are employed interchangeably. These hacker s can get access to an organizations network and launch a variety of security attacks such as (Prentice Hall, 2010 KingCounty, 2009 Turban et al., 2005) Spoofing and sniffing Denial of service attacks Identity theft Question 2 Contrast unintentional and hash out threats to an information resource. Provide two (2) examples of both. reading systems are vulnerable and in danger due to a number of possible threats and hazards. However, there are two major types of threats known as deliberate threats and unintentional threats. Given below are acts with no malicious determination and with malicious determination (Rainer, 2009 Safari Books Online, 2013 E.Whitman, 2004) Unintentional Threats Device Loss Human errors or mistakes are the major causes of un-intentional threats that can happen due to human error or due to negligence of human. For example, a person who has lost his device, mobile or laptop which be misused by an attacker for carrying out illegal activities. Temporary Hires Tem porary hires are also major type of unintentional threats. In this scenario, temporary workers including contract labor, janitors, consultants, and guards can also create serious security loss for the organizations. Contract labor, for example temporary hires, can be ignored in information security policy. Though, these staff members can unintentionally access the

Temperature-dependent impact tests Essay Example for Free

Temperature-dependent impact tests EssayPurposeThis lab was performed to fully comprehend the temperature settlement of the fracture toughness of the Aluminum and Steel. It was also executed to discover the ductile- unannealed transition of each.SummaryThe experiment solidified the hypothesis that the 6061 aluminum has no ductile-to-brittle transition do to its FCC crystal structure. The 1018 steel has a ductile-to-brittle transition temperature of -31C due to its BCC crystal structure.ResultsFigure 1 Graph of fracture life force vs. temperature for entire class infoFrom Figure 1 one can determine that steel has a ductile-to-brittle transition temperature at -31C requiring a large increase in energy required to fracture over the temperature range. Also it can be determined that aluminum has no ductile to brittle transition due to the almost barren change in fracture energy over the temperature range. Figure 2Photos of the fracture of each specimen for each testing temperatur eFrom the photos in Figure 2 one can see that the Aluminum fracture remains relatively constant passim the temperature range. This visualises plastic deformation due to its ductile behavior th crudeout the testing temperatures. The steel on the other hand is brittle at the colder temperatures and from the pictures you can see the grain boundaries are more visible and course. This represents a brittle failure. As the temperature increases, the grains become smoother as seen in the photos, which denote a transition to plastic deformation for a more ductile steel.ConclusionThe results show that for the 1018 steel the fracture energy increases over the temperature increase, while for the 6061 aluminum the fracture energy stays relatively constant throughout the temperature increase. In the Figure 2 photos, the aluminum is relatively constant on the surface of the fracture. There is a smooth appearance to the grains on the surface of the aluminum, displaying plastic deformation. For th e steel, the grains are jagged and rough at the lower temperatures, displaying shearing of the grains, but as the temperature increases the surface becomes smooth like the aluminum. The crystal structure of the 1018 steel is a BCC when the 6061 Aluminum has a FCC. For a BCC crystal structure there is ductile-to-brittle transition due to cleavage in the grains, but in a FCC crystal structure cleavage is nonexistent therefore no ductile-to-brittle transition occurs. In conclusion the 1018 steel has ductile-to-brittle transition.

Prejudice vs Discrimination Essay Example for Free

Prejudice vs Discrimination EssayTypewrite a 1 ? to 2 page report card comparing and contrasting prejudice and favoritism. Relate the practice of stereotyping and racial profiling to prejudice and discrimination. Merriam-Websters Dictionary defines prejudice and discrimination as Prejudice (1) injury or damage resulting from some judgment or action of another in disregard of ones rights especially detriment to ones legal rights or claims (2) a.(1) preconceived judgment or opinion (2) an adverse opinion or leaning formed without just grounds or before sufficient knowledge b an showcase of much(prenominal) judgment or opinion c an irrational attitude of hostility directed against an individual, a meeting, a race, or their supposed characteristics. Discrimination (1) a. the act of astute b the abut by which two stimuli differing in some aspect be responded to differently (2) the quality or power of finely distinguishing (3) a. the act, practice, or an instance of discriminating categorically rather than individually b prejudiced or prejudicial outlook, action, or treatment The main distinction amid prejudice and discrimination is found in Michael LeMays definition of discrimination, where he says Discrimination is applied prejudice. As in the definition above, prejudice is some preconceived notion about an individual, a group, or a race that demonstrate some sort of judgment upon them. This idea of prejudice is usually kept inside of the individual, so as to take up a quiet judgment among people.Discrimination, however, is prejudice put into practice. Those who discriminate actively practice prejudice it is no longer kept inside, but rather openly practiced against the people. Prejudice is best described as an attitude towards a certain group of peoples ground solely on their membership in that complaisant or ethnic group, whereas discrimination are actions taken against those members, the behavioral manifestation of prejudice. The prac tices of prejudice and discrimination stem from an individuals perception of a certain group ?these predetermined perceptions of a group usually come from stereotypes of a people, or racial profiling. LeMays definition of stereotypes is thisOversimplistic and Overexaggerated beliefs about a group, most often acquired second hand. These images are extremely resistant to change. Stereotyping often derive from social categorization and the idea of ? in group vs. ?out group. Social categorizations is sort of the lumping or classification of people into groups based on common characteristics among them, while the concept of the ? in group versus the ? out group is based on a ? we vs. ?they view, by Peter Rose.The difference between the two is that in social categorization, the person removes themself from their judgment, whereas in the ? we vs. ?they approach, the person is included among others in their judgment, but those judged are not part of their own majority group. This process of thought views ? we in favorable terms, and ? they negatively. The impact of stereotypes, as I have stated, directly affect the perceptions of a people in a negative nimbleness when we think of those people, these traits come to mind ? when we meet people from this group, we will focus more on those traits and process them before others.Stereotyping affects our social judgments about a group of people how much we like the person, our mood and attitudes toward the person, as well as our expectations from that person. Racial profiling is not much off from the principles of stereotyping. Racial profiling is the use of race as a consideration in suspect profiling or other law enforcement practices. This ties into stereotyping in that we suspect suspicious activity from a particular race or people based solely on their ethnicity. A common example of racial profiling would be DWB or movement while black.This is the practice of police or other law enforcement officers targeting African Americans for traffic stops because they believe that African Americans are more likely to be engaged in criminal activity (racial profiling, www. ethnicmajority. com). Overall, one could say that one instance leads to another. Stereotyping can lead to prejudice, which can lead to discrimination. Stereotyping fuels prejudice, though people are not willing to admit this ? they will not admit to stereotyping or being prejudiced, nor discriminating, yet all practices and beliefs of these are rampant today.

Social Media in China Essay Example for Free

Social Media in china EssayIntroductionAccording to Websters dictionary Social Media atomic depend 18 forms of electronic communication (as Web sites for he artistic creationy networking and microblogging) by means of which practisers raise online communities to sh be cultivation, ideas, personal messages, and unseasoned(prenominal) issue. The main purpose of favorable media as a merchandise tool is to act with consumers. Social media whollyows stemmaes to follow up on with consumers in courses that were never possible before. For most companies, creating a friendly media discharge is not the ch exclusivelyenge. The ch eitherenge for most companies is their powerfulness to measure authority of their accessible media efforts. Measuring how a affable media campaign translates into profits for a caller is no easy feat. But on that point be some things companies do-nothing do to not only manage their campaigns successful, but to measure the benefits of this success. The objective of this research subject is to explore how businesses suffer uptake genial media as a successful marketing tool. Specifically, this paper will address how Chinese businesses piece of tail use brotherly media as an effective marking tool. It will alike explore the variances between favorable media in the United States and chinaware. Social Media Platforms in the USA There atomic number 18 several(prenominal)(prenominal) suits of social media which are apply in the United States.The most commonly kn devolve birth are those which are considered to be social networks. These sites lease for individuals to make their own personal profile and connect with another(prenominal) individuals. Communications on these plans come as characterization, messages and pictures. Facebook and MySpace are commonly used to keep in bring up with friends and family. LinkedIn is a contrary type of social network whose primary focus is to connect business profe ssionals with wizard another. Many businesses use these types of social media to share groovy schooling about the confederation activities with consumers. They hobo in addition use these types of tools to entice consumers to purchase products or visit their stores. These types of networks stack also be used to bum customers or to create a buzz about some new product or promotion going on with a specific political party. Pepsi is a great example of how a keep company used Facebook to append sales. Pepsi used social networks, specifically Facebook, to gather customer insights about their DEWmocracy promotions.Their efforts lead to the creation of various(a)(a) varieties of their Mountain Dew stigmatise. By allo progressg the customer to decide what flavors they would corresponding to see created, Pepsi gained great insight about the battalion who buy their product. Another type of social platform is what is known as a microblog. A microblog is a shorter condensed vers ion of an actual blog. These platforms limited their users to 140 characters as opposed to regular blogs that allow users unlimited heart and soul of characters. They are used for immediate and unremitting updating when things happen or even when they are happening. The purpose of the microblog is to make small bits of education to your pasturedateers as quickly as possible. Twitter is the most commonly known and most popular microblog in use today. With Twitter, a user can create their own account and then can elect to follow other users on the platform. They can choose to follow friends, family and even celebrities. But from a business standpoint, there is much value in Twitter than just tweeting and retweeting.According to Schmidt, Twitter can be used as a monitoring tool to formulate data that marketers learn to make decisions. Companies now sport ability to monitor what consumers think and note about their specific product. One tweet from a company has the potential of reaching all 140 million Twitter users (Schmidt.6). though the microblog is a newer type of social media platform, Twitter has seen huge success since its birth in 2006. Marketers can capitalize on this platforms success by utilizing it in their businesss everyday marketing strategy. Blogs are also considered to be a type of social media, though less popular than the ones previously mentioned. A blog is same to an online journal or diary but is used by several different people for different reasons. They are not limited in length and can be very informative or just for fun, depending on the author. The entries can also be short or long as well. Schmidt explains that, the blog has a solid place in social media because of it flexibility and readiness for interactivity.A blog reaches people in different ways than other mediums do so it is a impregnable idea for companies to use this together with other social media outlets, not instead of them (Schmidt.4). It is important to not e, however, that if a company uses a blog, they must make sure they invest the time and energy to keep the information current and the posting frequent. Social Media in China Social media in China takes on a unique form compared to the rest of the world. Unlike other countries, the use of such social media sites like Facebook and Twitter are banned and blocked in China. Rather than eliminate social media all together, these restrictions have resulted in a flourishing home-grown, state approved ecosystem in which Chinese-owned properties thrive (Crampton.1). Social media has become integrated in the lives of Chinese people. Most internet users in Chinese experience the internet solely through social media.The Chinese platforms created are similar to those platforms used across the world. Like their US counterpart, the Chinese have true numerous types of social media platforms. While other counties use Facebook, China has developed a platform called Renren. This social network has s imilar features to that of Facebook in which users create their own personal profile and connect with friends and family. This platform is commonly used to keep in touch with such people. This platform attracts college students and users can also upload video and personal information. However, unlike many other countries, China also has several other platforms which attract unique segments of the population. For example, Douban is a social media site that specifically attracts art students. You are likely to find individuals who are passionate about reading , culture and music.Another type of social network, KaixinOO1, is similar to Renren in that it allows users to create profiles. Unlike Renren, this site is utilize mostly by white collared professionals and is used to share more broad information as opposed to personal content. The Chinese have also utilized the microblog through there platform known as Sina Weibo. Again, this platform has similarities to that of Twitter. The i nterface works just like Twitter. practisers elect to follow certain(p) people and in turn other people can follow them. This platform has about 100 million registered users which consist of a hop on range of Chinas internet population. Some of the people who utilize this type of social media include youth, celebrities, business professionals, and media personalities (Nooruddin.2).But what sets this countrys social media apart is not those platforms that are similar to those of other countries, but those interfaces uniquely utilized in China. An example is the utilization of Chinese bulletin board systems (BBS). These are online forums where individuals can post scruples and engage in discussions on any range of topics. More the 96% of Chinese online users have spent an hour or more a day on BBS sites. These users tend to be between the ages of 20 to 40 years old from various professional buttgrounds. More than 80% of BBS users search for product information and of these users a bout 61.7% ask other BBS users for their opinion before reservation a purchase themselves(Geng.6). These systems allow for users to postanonymously which encourages users to be honest in their reviews of certain products and service. As you can see, different social media platforms in china attract a distinct audience, making it easier for Chinese businesses to target specific consumers.However, magic spell there are many different social media outlets in China, after having a chance to speak with Chinese natives, it seems that Webio is the most highly used by Chinese citizens. We will explore further how businesses in China use these different platforms to successfully use social media as part of their marketing mix. Social Media Differences between the Two Countries Upon reviewing the different platforms in both countries, one might conclude that there is no difference among those types of social media used in both countries. Though at kickoff glance, this may be the case, ther e is much more to social media in China than simply the platforms which Chinese internet users utilize. Social media has been so deeply intenerated into the lives of the Chinese. In china, the social media is the internet there is no real distinction. Social media platforms and online behaviors vary in important ways from those that may be considered their international equivalents and this difference is not due to censorship, (Crampton.2).The variations in usage are driven by language, culture and stinting development. The platforms which individuals of different countries focus on can vary widely. This variation can occur not only between countries, but within a mavin country as well. One way to understand the differences between the uses in China verses The United States is by analyzing the differences among the platforms in both countries. Twitter and Sina Weibo are both microblogs used to have short quick communications with users. The differences between these two platforms a re rooted mainly in language. Sina Weibo is the fastest growing microblog in China. Though it is similar to Twitter in that it allows users to post 140 characters, Weibo actually allows its users to post videos and photos. It also allows users to comment on other peoples updates and to add comments when reposting a friends message all things which twitter currently lacks.One of the biggest advantages however, which Weibo has over Twitter is the length of communications expressed via microblogs in Chinese verses English (Crampton.4). Even though both platforms allow users to express 140 characters worth of information in a single post, those users returnd using Chinese have an upper hand. This is due to the fact that each Chinese character is a word. This allows users, but more importantly, companies which are utilizing this platform to engage with consumers, to share more information. The article, Social Media in China The Same, but Different, shows how Dell utilized this language difference. For a promotion the company was running they posted this update on twitter Todays deal Get FREE Eco-Lite limb with the purchase of any Dell Outlet Insprion Mini 10, (Crampton.4). A similar message on a Chinese microblog for the same add read like this Dells National Day Sale runs from September 11 to October 8th. To celebrate the 60th anniversary with the motherland, Dell home computers is crack 6 coolheaded gifts and deals on 20 computer models.These exciting offers will run nonstop for 4 weeks. Also, get a free upgrade to color casing and a 512MB independent graphics card, as well as other service upgrades. All offers are on a first com first serve bases (Crampton.4). As one might notice, a 114 characters limit in Chinese translates into 434 characters in English. This turns microblogging in China into more of a blog-like platform. Though these two platforms are different in structure, as business promotion tools, they are one in the same. Businesses use both Webio and Twitter to create a dialog and to get information about what is going on with their company quickly to their users. According to Nielsen, brand information via social media in both China and the US spread through, interactions with friends on social media platforms. They believe that their platforms can be used by business to achieve greater success than form traditionalistic advertizing.It is clear to businesses that these micro blogs are important not only to help create a dialog between the consumer and the business, but more importantly, these specific platforms are used to obtain higher(prenominal) immediate brand exposure, brand identity and brand awareness among consumers. While the social network site Facebook has become the default social network passim most of the world, China has been able to establish similar platforms which are tailored to attract specific segments of people. Most of the social networks created in China have developed around the interests of peopl e who belong to certain segments of the Chinese population. As mentioned before, Douban is focused on attracting those individuals who are art students. The website also allows registered users to record information and create content related to film, books, music, and recent events in Chinese cities. Unlike Facebook and Renren, it is opened to both registered and unregistered users.Not only can users connect according to their interests but the website also provides recommendations about books, music and more to its users. Based on this information, one can conclude that social media in China has been somewhat customized to meet the aims of several different segments of the population as well as to meet the interests of those people. Companies can benefit from these targeted social networks. Yet oddly, many companies have failed to acknowledge the shifts in their marketing strategy. Social media has grown to become the shared commons where Chinese consumers offer opinions, ask for advice and discuss their interests which include brands. Thus, while in the past the internet could have been considered a lost opportunity in China, today, ignoring social media is a business risk (Crampton.6).The article entitled, Social Media The new Hybrid Element of the Promotion Mix, examines how the traditional marketing mix has been changed due to the rise of social media. Traditional Promotional Mix Verses New Promotional Mix Traditionally, marketing consists of the four Ps, product, price, placement and promotion. The promotional mix focuses on the promotion elements of marketing. forrader social media, companies relied heavily on what is known as integrated marketing communications to interact with their consumers. These communications, attempt to organise and control various elements of the promotional mix- advertising, personal selling, public relations, publicity, direct marketing, and sales promotion- to produce a unified consumer-focused message and therefore, ach ieve various organizational objectives as well (mangel-wurzel and Faulds.1).Promotions are all about communication because promotions are the way a business makes its products known to both current consumers and potential ones as well. The endeavor of a promotion is to ensure that customers are aware of the existing products and it is also used to persuade customers that the product is better that the competing products on the market. It is a marketers job to remind customers why they want to buy their companies products. Traditionally, businesses spoke to their consumers through such mediums as TV ads, billboards and radio. It is also typical for a company to use sales promotions to influence consumers to buy. The rise of social media has flipped these traditional ideas of promotional marketing on its head. Due to the rise of social media, the strategies for communicating with customers have changed significantly (Mangold and Faulds.358). Mangold and Faulds suggest in their articl e, Social Media The new Hybrid Element of the Promotion Mix, that social media plays a hybrid role in the promotional mix.This is due in part to the fact that social media has changed the way which businesses can communicate with their consumers. Social media not only enables companies to speak directly to their consumers, but it also allows for consumers to communicate with one another on a large front. Companies can use such platforms as Facebook and Renren to communicate with their consumers. The companys consumers can use these same platforms to rejoin feedback about their experiences with that companys product or service.The second role of social media- enabling customers to talk to one another, is in away an extension of the traditional word-of-mouth communication (Mangold and Faulds.359). What makes this word of mouth exchange unique is that it magnifies the communication. Before social media and with the traditional approach, individual consumers were only able to communica te their experience to a few friends. Consumers now have the ability to express their experiences to hundreds and thousands of people in the matter of a few keystrokes on a social media platform.This takes the control of what messages are sent to consumers away from the actual business and puts it into the hand of the consumer it in turn limits the amount of control companies have over the content and dissemination of information (Mangold and Fauld.359). The question for businesses to explore how can this power of social media be harnessed for the benefit of the organization? The best way to do this is by consistently engaging with the consumers by these platforms. Companies are in control when they are able to create a buzz about a specific product, when they are able to learn from customers and when they are able to successfully target customers. Divol, Edelman and Sarrazin explain how companies can use this control which social media gives them to create successful social marketi ng campaigns. Divol, Edelman and Sarrazin, authors of the McKinsey Quartly article entitled Demystifying social media believe that in order for businesses to be in control of social media conversations, they must monitor consumer responses, respond to those responses, amplify their responses and make efforts to lead consumers to long limit behavioral changes which will continue to keep them coming back to their company.They describe brand monitoring as simply knowing and understanding what consumers are expression about the companys product. (Divol.4) They believe that even if a company does not engage in direct conversation with consumers on social media platforms, this information obtained by monitoring will allow them to gain insight on what their consumers want. It also provides advanced warning for prejudicial publicity. But monitoring is just the start. Businesses also need to respond to consumers by pinpointing conversations for personal interaction with the consumer. This responding can be positive if it is done to provide customer service or to uncover certain leads or to deal with crisis management.Next, the authors believe that it is important to amplify their conversations with their consumers. They explain that amplification involves designing your marketing activities to have an inherently social motivator that spurts broader engagement and sharing. This delegacy that businesses should invite consumers to join into a conversation. They should also have ongoing programs and share new content. It is also important for businesses to provide opportunities for sharing back. Finally, businesses should focus on offering experiences that customers want to share to others (Divol.6). An example of this amplification comes from Starbucks.Starbucks wanted to increase awareness of its brand. To do this, the company launched a campaign which challenged their users to be the first to tweet a picture for one of the new advertising posters which the company h ad placed in six major cities providing the winners with $20 gift cards. This got millions of fans speaking about Starbucks and their current promotion. By giving consumers a reason to speak about a companys brand, they are able to quickly and effortlessly create customer brand awareness and therefore, save millions of dollars in advertising (Divol.7). Finally, the authors believe it is important to lead consumers along long term behavioral exchanges which will keep them coming back for more. Companies can influence behavioral changes by creating a buzz, asking for feedback from customers and creating promotions which actively involves consumers. In order to have successful marketing campaigns in the 21st century, mangers need to change their thinking and attitudes toward these new additions to the marketing mix.They need to realize, accept and understand that a large amount of information about their products and services are beingness talked about via social media outlets. They a lso need to understand that the communications occurring on these platforms are directly fixing all aspects of consumer behavior. Managers should be aware that consumers are reducing their doctrine on advertising and traditional elements of the promotional mix as a source of information to help make their purchasing decision, (Mangold and Faulds.361). In order for marketing managers to drive a successful social media campaign, these managers need to learn to communicate with their consumers on the medium and not to speak at them as illustrated by the examples above.How can Social Media be used to Benefit Businesses?Though the social media platforms used in China and the US differ, the staple fiber benefits of social media to businesses are the same. The main destination of social media in marketing campaigns is customer engagement. Just like with traditional marketing, social media can be utilized for customer engagement. As mentioned previously, social media allows the consumer to communicate on a massive scale to one another on their experiences with particular products. In order for a business to benefit from this, marketing managers need to focus their efforts on shaping the conversation. The following paragraphs explain ways in which businesses can take control of social media conversations. Consumers prefer to communicate with likeminded people. One way that organizations can control this is by providing platforms, which allow likeminded people to network. Organizations can create online communities which consumers with the same interests and values can come together to communicate about similar interests.These networking opportunities do not have to take form in social media platforms to be effective. For example, movie premiers bring together die-hard fans who like to attend midnight showings so they can be the first to know about the movie. Similarly, Apple has effectively been able to drive iPhone fanatics together who wait in long lines to be th e first to purchase the new product. Creating excitement through events and through online forums will benefit the organizations. As the authors state, the experience of participating with likeminded individuals in highly anticipated events becomes memorable and is likely to e talked about for years to come (Mangold and Faulds.361). This is the type of positive conversations organizations can benefit from. Consumers also feel most engaged when they are able to give feedback.This way they feel like they are being perceive. Organizations can also use contests and free give a ways in order to engage with their consumers. However, it is important to remember that organizations want to have meaningful conversations with their consumers. If all their consumers are talking about is getting free stuff from them and not about the products and services that these organizations may offer, then that means that companies are not using social media effectively. A way in which organizations can effectively use contests for engagement is by having contests in which consumers are actively involved in promoting a certain product. Enabling consumers to see others using the product can entertain and engage consumers while communicating product benefits (Mangold and Faulds.362). Other ways in which organizations can utilize communication to consumers via social media is by providing information to consumers.Using social media platforms to introduce new products or to provide answers to questions are a few ways in which companies can insure that their consumers are being informed. Some companies have established extra websites that allows consumers to connect to one another and gather more information about specific products or services which they are interested. For example, Procter and Gamble created portion of their website called Ask Julia. This role of the website provides detailed information on many subjects related to the products which PG provide to their consumers. Th e more informed you are, the more you will communicate it to others. At propagation, it is important for businesses to think removed of the box with their campaign. A way they can do this and attract attention to them is by doing something outrageous to get their consumers talking. For example, Burger King played a joke on it customers by telling them that the Whopper would no longer be sold. They then recorded their customers reactions to the news which they posted online for consumers enjoyment.These reactions got Burger Kings consumers talking. sometimes it is important for businesses to have a little fun with their marketing techniques as Burger King did in this example. Consumers also enjoy exclusivity. People generally like to feel special. Businesses have the ability to control this type of special feelings. Feeling special can occur if businesses offer products, information and special deals which are only obtainable to a specific subset of customers. These positive feeli ngs will most likely translate into positive talk among consumers. Some other ways in which companies can get their consumers talking is by make people want to talk about them. When Apple launched their first iPhone, it changed the way people fronted at phones forever. Companies should design products with talking points in mind. If companies provide exclusive offers to their consumers, it will also get them talking as well. It makes the consumer feel important to the company and thus should lead to positive talks from consumers.Finally, companies can support causes that are important to consumers and utilize the power of stories to create meaningful conversations. By doing so, they can connect with those consumers which may be emotionally linked to a specific causes. Due to this linkage, these consumers may be more likely to purchase a companys product. How can companies measure the effectiveness of social media? afterward doing a lot of research, I have found that both American and Chinese companies use the same or similar metrics to sign their social media success. Since social media is fairly new in the marketing realm, most companies have struggled translating the effectiveness of their social media into actual numbers in term of return on investment for their companies. But companies can do themselves a favor by tracking specific metrics which can tell them how successful their campaigns are in terms of reach.In terms of social media, reach is defined as the number of people who see the conversations which occur between a specific business and other consumers or social media users in general. As stated before, the purpose of social media is to hold conversations with potential new customers on these platforms it is all about engagement. In terms of conversation, it is important for a company to measure the number of conversations they have with their fans or followers, the speed of the responses they are getting from their fans or followers and the co mpanys ability to hold a single conversation. It is important to see what your fans are talking about.The conversations must be of quality and less so about what someone is getting from the company i.e. free stuff. But while social media thrives on conversation, the metrics that can be used to see the effectiveness of a social media campaign stretches much wider. The following lists some of the metrics that a company should look for in order to determine whether their social media campaign is really having an adjoin on their company * Social Connections and Page Views How much exposure is your site getting on social media platforms? It is important for any company to keep track of the number of followers they are obtaining through their social media platforms* Quality of Followers/Fans According to Thoughtful China, it is important that companies realize that it is not just about the number of followers or fans that the companys page has but also the number of followers or fans wh ich each individual person who is following the companys site has. This will drive the reach and the impact which the company is having over the whole social media platform. (Thoughtful China Video).* Engagement Rate A good social media marketer needs to know when he or she posts something that creates a reaction or follower engagement, (Gold.1). It is important to keep track of positive and negative feedback gained from certain posts. It is also important for a company to keep track of what is known as the retweet rate. This is in essence is keeping track of the number of times you are retweeted every time you post a single tweet. This flows into the next metrics, reach.* The Reach of your Social Media Campaign This includes a number of things. One of the main things to look for is your companys share of voice. This simply refers to the number of people on social media which is talking about your company in comparison to your competitors. It is important for a company to think abou t reach in this manner Am I doing better than last week or last month and what did I do to improve or hurt my performance or reach? (Gold.1).The more effort companies put into their social media campaigns, the higher the return. Studies show that if a company can convert 7% of fans or followers into customers this will translate into 40% of sales (Thoughtful China Video). Since there are extremely high volumes of people using social media platforms, it is hard to say exactly how many people you engage with turn into buyers of your product. But since social media can be used all along the value chain, it is important for businesses to look at the ROI of social media in terms of its overall business impact, not just its impact on sales. Without impact measurements, it is extremely difficult for companies to justify investments in social media and to compare social media marketing with other marketing mediums.Key performance indicators are vital in making the case for social media. Acc ording to McKinsey Company, a comprehensive measurement rationale should consist of three directs of KPIs. Level one should consist of a basic KPI system that measures engagement and consumers feelings of the companies social media efforts on all different platforms. Metrics such as the ones mentioned above can be used to stratify this level measurement. The company also suggests that level two should consist of business case logic. McKinsey Company recommends that companies should create business cases to assess the value of specific activates, like campaigns, or decisions, like platform choices (McKinsey Company Buzz into Gold). An example could be tracking the value of a Facebook fan.A company should create a calculation that recognizes the bonnie number of contacts created through one Facebook fan. The third and final level consists of gross rating points which will allow companies to make social media comparable across all platforms. McKinsey Company notes that for traditi onal marketing, gross rating points (GRPs) measures advertising intensity of a campaign as a whole. This traditional rating can also be used as a metrics which is used specifically for social media. This measure would be based on the number and reach of the companies posting through multiple social media platforms and would be calculated as the number of people reached multiplied by the number of times these people are reached per day or week (which ever the company prefers).Based on the information above, it is clear that there are many ways in which companies can measure effectiveness of their social media campaigns. The question that needs to be answered now is are American and Chinese companies successfully measuring these metrics? The answer some companies recognize the greatness of these metrics more than others and are doing a better job of tracking this information than others. Here are just a few examples of Chinese and American companies who have used social media as a ma rketing tool successfully.AJ Bombers An American Company who experienced social media success AJ Bombers is a burger joint hardened in Milwaukee Wisconsin. Joe Sorge, the owner of the eatery changed the way he promoted his company and turned it strictly into social media marketing. He believes that successful social media marketing starts with a great product, something he believed his restaurant had the best burger in town. Sorge decided to get rid of all forms of traditional marketing that he had previously used to promote his restaurant. Before making the switch to strictly social media, he relied on only using email marketing as a method of marketing his restaurants. Sorge started experimenting with Twitter. He first searched to see what people were motto about his restaurant and he eventually decided to create an account himself so that he could respond to what his customers where saying about his restaurant.By doing this, he was able to create meaningful relationships with h is customers and began to see positive reactions from his customers whom he had communicated with via Twitter. The power of social media became evident when Sorge realized that his account had the ability to reach hundreds and thousands of people through his Twitter account. Even if he did not directly engage with some of his customers, they were able to see the conversations going on, and if they liked something they heard or saw, they were able to retweet it to friends and family. The restaurant was previously known for its events. When Sorge realized the benefits of social media, he quickly used this to help promote the events which occurred at his restaurants. He used social media platforms to drive sales for AJ Bombers. One example of an event that Sorge put on was the, Im on a boat badge party. He partnered with foursquare to create a check in point for his restaurant.Then he used Twitter and Facebook to promote the event. This event allowed customers to earn an Im on a boat b adge. He also partnered with a local outdoors store to obtain boats which customers so that customers could earn their badge by fetching part in challenges after checking in. During the event, more than 231 people checked in to the foursquare events page. The event resulted in the single best day of sales that the restaurant has ever seen and the employees had to turn away customers because they did not have enough room to accommodate everyone who showed up.Sorge believed that the word of mouth buzz created by this event through various social platforms and the speed at which the information traveled is what lead for this event to be one of the most successful events he has ever created. This example shows the how constant engagement with customers on social media platforms can be effective in attracting consumers to certain businesses. It also shows how fast communication happens via social media and how many people these conversations can potentially reach. This type of success i s possible for all kinds of businesses if they know how to effectively engage with customers.IKEA China Building a Loyal Following through Online client Engagement (Source The China Observer)IKEA Group is the worlds largest furniture retail with over 280 stores in 26 countries. In 1998, IKEA chose Shanghai to penetrate the Chinese market. IKEA now runs ten stores in nine cities in China and has achieved total sales of $755 million dollars with over 31 million customers visiting its stores in 2011. Since IKEA used a relatively conservative approach to opening new stores in China, IKEA location were limited, making it harder to reach the young generation of white collar consumers across China. The company found it challenging to build a distinctive brand and to influence Chinese consumers to purchase products since most people treated the IEKA stores as a place for entertainment and not to make purchases for new furniture. In October of 2010, IKEA decided to expand their emphasis on social media.The company started to organize events both real-world and virtual events to engage potential customers both online and offline. IKEA created its own profile on Douban, a Chinese social media platform which allows users to recommend, comment on and compare their favorite books, films and music. The company created a page which listed tips on decorating homes with IKEA products. In September 2011, the company launched on its page called the dream home in films. They encouraged users to upload screenshots of their favorite home furnishing styles from illustrious films and write a description of the scenes with each episode containing a different theme, focusing on different types of rooms in a virtual home. Participants could win gifts sponsored by IKEA.IKEA attracted a widespread and achieve engagement among Douban users they are considered to be well-educated and creative urban Chinese. The online and offline event provided customers and potential customers with a way of expressing themselves which translated into a positive impression of the IKEA brand. IKEAs profile page on Douban, increased to just over 30 thousand followers and 210 thousand visitors. IKEA was able to increase its sales by 20% in the 2012 fiscal year by investing in its brand in China through social media. evidence Businesses all over the world have switched gears and included social media as a part of their marketing efforts.With the ever evolving ways of the internet, it is important for businesses to realize how to use web platforms such as social media to help increase their bottom line. In order for companies to make sure they run a successful social media campaign, marketers need to educate themselves on the different ways to engage with their consumer on social media, and how to track these conversations in terms of ROI. 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